By Steven Drew, Brand Strategy Manager, AAT
Steven Drew is Brand Strategy Manager at AAT. He is responsible for managing a programme of continuous insight and supporting research to understand AAT’s market and provide strategic direction to the organisation.
During 2011 few people will have avoided the effects of the global downturn - whether as an individual keeping a closer eye on their personal expenditure, or as an organisation wishing to maintain its position in a contracting economy. With that in mind, AAT wanted to examine if its members had been affected by the recession and to what extent – asking about their salaries, job satisfaction, working hours and job security. Members were surveyed across all levels – from students at the beginning of the qualification to fellow members with many years’ experience in the accountancy profession. Some of the results were as expected but others provided greater food for thought.
