Jenna is a recruitment consultant in the management consultancy team at Marks Sattin. Since joining in August 2011, she has built a large portfolio of clients across the management consultancy industry, particularly boutique consultancy firms that specialise in areas such as finance performance management, supply chain and CRM.
Prior to Marks Sattin, Jenna spent a year as a resourcer at a boutique recruitment firm specialising in management consultancy, giving her an impressive knowledge of the industry allowing her to effectively advise both clients and candidates.
Despite the stuttering economy and grim market outlook for the latter parts of 2011 there are a number of boutique consultancy firms that are still looking to hire – demonstrating the increase in prevalence and demand for these niche consultancies.
In the market place boutique consultancies are up against much larger firms that can invest heavily in marketing and promoting their brand when bidding for work; however their ability to offer a combination of specialist expertise and nimbleness is what appeals to clients who desire an expert and is one reason for their growth in demand.
Cost, especially in the current economy, is another reason why boutique consultancies have increased in prevalence. On average, billing rates at niche firms are 18-20% lower than at a large management consultancy firm . One reason is that they can charge less and still be profitable is specialist consultancies know their subject areas inside out, so can often complete projects more quickly by deploying smaller teams of specialists who understand the problem, at lower costs (Rod Newring, The FT).
However, being a niche consultancy does have its drawbacks. Industry focused consultancies are at risk if the sector they focus on hits a downturn, whereas service line focused firms will be insulated by their larger potential market. The threat for the service line focused consultancies is if their area of expertise becomes a low priority, or is overtaken by new technology or processes, e.g. in a recession marketing is often first hit.
In recent weeks there have been developments in the market that could mean a further increase in prevalence of boutique consultancy firms. A new government framework has locked in spending cuts of 70%, which will end some of the lucrative long-term contracts the larger management consultancies have in place, paving the way for boutiques who have previously found it difficult to bid for work. This framework states management consultancy firms will no longer have to show evidence of previously working with public sector clients (Taylor, 2011).
For those in recruitment it will be interesting to see how the perception of niche management consultancy firms change in the eyes of the market and potential candidates. It has already been noted that in recent months it has been the niche management consultancies recruiting while some of the large management consultancy firms have slowed, so I look forward to seeing if this continues into 2012.
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