
Even the most politically apathetic will have noticed that something has changed in the media recently. Politics has become headline
news, and not just over the behaviour of our MPs. You can’t tune in to a radio talk show without debate over whether Gordon Brown’s days are numbered. David Cameron has even knocked Katie Price on to page 7. Why? Because
a General Election has to take place in 2010 and the major parties are looking to impress us to win our vote. Political PR companies are in overdrive, party volunteers will be canvassing on your doorstep and national newspapers with be flying their red or blue flags.
For the first time in almost a generation, the General Election will take place on a backdrop of recession. Unemployment has risen significantly in the last two years, house prices have fallen and as a country we have a ‘structural deficit’ of £175bn. All is not rosy and we, as voters, have to decide which is the best horse to back in order to improve the situation. This seems a daunting proposition; do you believe that we should spending more on public services to keep our economic wheels turning, or do you think that we should reduce the wastage of interest payments by cutting expenditure to shrink the national debt?
Governing 61 million people is no easy task, but is it really that much different from managing the massive companies that provide essential services to our country? Politicians and their bag carriers would have you believe it’s the hardest job in the world.
Many senior managers (many of them trained
accountants) in various businesses across the UK have had to face the recession full on. They’ve also had to make huge decisions affecting the same people who get to cast their votes next May. It’s interesting that our rationale as corporate managers is often very different from our rationale behind our voting principles. But are these two issues really that different? Surely the Chancellor is the country’s
Finance Director – shouldn’t he or she apply the same principles?
Like any finance team in the country, sometime in the next year the new Chancellor will need to:
- Work out how much revenue will be generated from tax;
- Assess the expenditure from central spending plans;
- Calculate the difference between the two, and if it’s not a positive number one of the two above has to change;
- Understand how much money the Government owes its creditors, and ensure a plan is in place to balance the books over a sensible timeframe.
Maybe it’s a gross oversimplification, but it’s still a fairly straightforward process that every accountant has undertaken at some point.
As
Finance Director of the country, the Chancellor will need to influence the assorted
Operations Directors who want to spend, spend, spend in their areas of responsibility to remain popular with staff and customers. The Sales and Marketing Directors (whoever they are in Westminster!) will have to justify how they will protect the UK’s global brand, while generating the revenues needed to keep home and foreign services going. Ultimately, those plans will need to be realistic and Messrs Brown, Cameron or Clegg (as CEO of UK Inc) will then pledge these plans and strategic objectives to his stakeholders. Is that so far removed from the corporate planning processes we know?
I’m sure most of you have never had to fill a £175bn budget gap or had to squeeze a few billion pounds of savings from your plans, but surely it’s just a matter of extra zeros. Spending cuts in companies and public services have the same results; a loss of jobs that will probably impact on future sales (or taxes) in the longer term. That’s the balance that boards everywhere will need to find. It just so happens that the public gets a chance to vote on which board they want for the next 5-year plan, which might be an option you wished you had this budget season.
When I eventually get my time in the polling booth I’m going to dismiss the zeros and spin and think, “Which
Finance Director do I back for the next 5 years?” Are you?
Colin qualified with Arthur Andersen in 2000, eventually leaving in 2002.
After a brief stay at Centrica, he joined Carphone Warehouse and worked in assorted roles with Talk Talk
and Geek Squad as Finance Director. After working with friends at Mint Digital, a social media agency,
Colin is now looking for a new challenge.