There was a time when the only ways to find a job were through someone you knew, newspaper job ads, or by mastering the art of social networking. Today the internet, and more specifically the job board, is slowly strangling the life out of the humble printed word.
And whilst nepotism has always and will always be a major boon for those in the fortunate position of being able to capitalise upon it, the ways in which we can now find ourselves in such a position are increasing in number.
People can now network in their own time, in their own space, and without suffering from aching cheeks as a result of smiling all night in an attempt to look approachable.
The online recruitment process is evolving
Both Microsoft and Reuters are soon to launch a sort of ‘Myspace for Accountants’, a networking site geared toward finance professionals. This could all lead to an entirely different method of recruitment, where everyone can potentially be headhunted, and everyone can be the headhunter.
It could lead to a referral system becoming a prominent method of recruitment, or it could slip away quietly, meekly bowing to the mighty power of recruitment heavyweights such as Monster or Jobsite.
Then again, perhaps when Google get a real handle on the industry (and rumour has it they’re interested in buying Monster) they’ll crush all of their competitors to dust with their ready-made candidate base, or maybe US site Jobster will cross the Atlantic to remind the UK that anything we can do, they can do better.
The only sure thing about the world of recruitment advertising is that newspaper classifieds will eventually be utterly usurped by their online cousins. In terms of functionality, the two just don’t compare.
Newspaper ads versus online ads
Online, a job ad can contain far more information than the limited amount of text a newspaper ad space can afford. Ads can stay posted every day for a fraction (and I mean a small fraction) of the cost of running the same ad day after day in, say, The Times.
You can click through to the company website more often that not to find out more about who you’re considering applying for a job with, application is paperless and much quicker, they offer quicker response times, you can search by keyword…Really, the only advantage newspaper job advertising has over online is its portability.
On the train for example, you see far more people with newspapers than you do with laptops, and more to the point, laptops in range of an accessible wi-fi signal. Still, wi-fi is becoming more widespread on trains and with mobile phone technology threatening to offer PC-standard internet usability, we could soon see an end to people circling their interest in red marker and the advent of people tagging their interest with an internet bookmark.
But this evolution has been on the cards for a while. Newspaper advertising prices are dropping drastically in an attempt to hold on to the market, to wrestle it back from the job boards. But what are the job boards doing with this success?
Where do job boards go from here?
Today’s successful job boards have been established for years, many were started on a shoestring budget (GAAPweb included), and took years to get optimised sufficiently to start showing in the search engine results pages. To start a successful job board today would require a vast outlay of cash, if for no other reason than to raise awareness of the fact that your job board exists in a market that is growing all the time.
Job boards as we know them are under threat from change, but this change is not necessarily a bad thing. For many, the ‘death’ of the job board as we know it makes way for better services and happier candidates.
Clearly, not all job boards are going to survive the long haul, and those that do are going to have to change with the recruitment landscape to be a viable prospect. The aforementioned giants such as Monster and Jobsite are likely to keep going on strong, but smaller sites may find themselves overlooked by candidates drawn to new and interesting features that bigger sites may offer.
For example, US site Jobster now offers a standard job listing for free. Free. They make their money from advertisements and the premium job advertising options they offer.
Smaller sites could not compete with this kind of strategy. They would lose custom and simply dry up and disappear.
Then there’s theladders.com, a ‘job search resource’ employing a strategy that would have me laughed out of any meeting at GAAPweb - the candidate has to pay to view the job adverts.
Again, a US site, its tagline is ‘The Most $100k+ Jobs’. It’s catering exclusively to the higher end of the recruitment market, and all signs point to it being a great success.
It’s difficult to predict what’s going to be the next big move in terms of online recruitment, but the common consensus is that niche boards, such as theladders.com and indeed GAAPweb, can survive the war for job board monopoly currently being fought by mouse clicks and keystrokes across the world.
How can job boards survive?
To offer a tailored, unique service to a particular segment of jobseeker, with relevant, useful, interesting and even entertaining content all on one site, all generated to be of interest to a certain demographic – that’s the way forward.
Why would a solicitor go to Monster.com when all their relevant job search functions are laid out far better on totallylegal.com? An engineer’s more likely to find more of what they’re looking for on jimfinder.com than Jobsite, and (forgive me) a Finance professional would be foolish to look anywhere other than GAAPweb.com for their next career move.
Job boards won’t die, although many providers of job posting services will most certainly fall by the wayside.
Those that prevail will offer innovations in the job-hunt process (networking capabilities/referencing) and will most likely tailor their services to a niche audience.
Still, when the war is over, the one clear winner will be the candidate.