Six years after the launch of the social networking giant, has the job-seeking public finally caught on to the fact that employers check the social networking pages of their potential hires?
Over the past year, only 0.01% of candidates whose CVs impressed potential employers failed to secure job opportunities due to questionable social networking profiles. This compares to 0.1% in 2006.
Six years ago, we saw the first social-networking slip-ups from candidates. They rose to a crescendo in 2006 when the use of sites like Facebook exploded in popularity – but people still hadn’t figured out quite how sensitive some of their information could be. Fortunately, the job market at the time meant a lot of candidates who made these mistakes got away with it. Although employers deal with Facebook faux pas more harshly now, most people have wised up. The era of the recruitment Facebook faux pas is effectively over.
This year, only 3 out of 24,000 candidates whose CVs impressed future employers made a Facebook faux pas. This compares to 23 out of 24,000 in 2006, when the Facebook faux pas hit its peak.
Most finance and accountancy professionals on the job market are now aware of the dangers posed by social networking websites. They know photographs that cast them in an unprofessional light should be made private – or deleted altogether. They know that derogatory comments about their existing boss won’t go down well with their next employer. But less obvious things – such as poor writing, spelling and grammar – can also raise red flags over a candidate’s name. Once an employer has clocked something dodgy on a profile, they have to decide if they are willing to take a chance or not. In a candidate-rich market such as this, the answer is usually ‘not’.
Effectively, the Facebook check has become the equivalent of a first interview. Once a potential employer has seen your CV, the next stage is to check the net.
Yet Facebook doesn’t always have to be detrimental in recruitment situations. Used correctly, Facebook can highlight qualities or interests that might not come up in a job interview. As people seem to be learning, it’s about building a personal brand, not destroying it.
Facebook is a very effective way of keeping in touch with family and friends. Used correctly, it can also give a future employer a more ‘rounded view’ of who you are. But used incorrectly – i.e. not having the right privacy settings – well, you can insert your own inappropriate nightmare scenario here.
In late 2009, an American investment bank in London turned down an excellent candidate after checking his Facebook profile. His potential employer saw he’d joined a number of ‘inappropriate’ groups. As a result, he didn’t make it through for a second interview.
Although the era of the Facebook faux pas appears to be over, it may only be temporary. Facebook’s privacy settings are ever changing; finance and accountancy candidates need to keep a close watch on what material is made public.
Dave Way is the Managing Director for Marks Sattin and has worked with accounting and finance recruiter for over ten years. He has recruited for many of the company’s largest clients, including Air Products, MTV Europe and Discovery Channel.


